agency: blast radius / creative: benjamin brégeault & charles-antoine de sousa / director: sleepless

We encouraged teenagers to imagine how to improve the world around them by Instagramming photos of anything boring, ugly, sad or uncool — and suggesting how they would change it and improve it. We then brought their suggestions to life.

Shared via #imaginelekiff, which translates to “#wouldn’t it rock if…”, popular suggestions would be made to come true by the M6 team. In two months, 1 update video episode was posted per week showing the ideas being realized – and keeping the campaign moving forward and the fans engaged and updated.

Here are a few episodes of the campaign. Each was made in five days, from the initial idea to the delivery of the final product.